Its called 'My Precious' in our house!
Our dog absolutley goes nuts for this toy we have to limit how much time she gets it to play with each day. And she knows where the toy is kept and will scratch at the drawer for her 'Precious' time. The only problem with the toy is when she chews on it the edges get quite sharp. We have found that after a while the toy needs a bit of grinding down to stop the toy cutting her little gums. Shes a mini dachshie.